Scientific advertising claude hopkins

Scientific advertising emphasis on headlines and gathering information for creating a sparkedad. What i wanted to learn from this book is, how to sell a product, which sadly i did not find. Scientific advertising by claude hopkins free instant pdf. It is based on fixed principles and is reasonably exact. Claude hopkins however also turned it into a science. To be fair, there wasnt any scientific in this claude hopkins book. Scientific advertising by claude hopkins and read by kevin. Claude hopkins wrote scientific advertising in 1923, but his insight into consumer behaviour still holds. Hopkins was an ad man and copywriter who did his best work in the early part of this century. Scientific advertising, claude c hopkins audio book. Hopkins 18661932 was one of the great advertising pioneers. The time has come when advertising has in some hands reached the status of a science.

Chapter 1 how advertising laws are established the time has come when advertising has in some hands reached the status of a science. He went on to say, claude hopkins wrote it in 1923. And the most prominent name as regards this approach to the advertising craft was claude hopkins, author of scientific advertising. Claude hopkins, the father of modern advertising techniques, believed that advertising is salesmanship, and as such it should be measurable and justify the results that it produced. Scientific advertising by claude hopkins free instant pdf download. Free audio sample over an hour click here to download and listen to a free sample instantly. According to paul feldwick, it has sold over eight million copies. The causes and effects have been analyzed until they are well understood.

The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Through years of dedicated study and experimentation. David ogilvy wrote that nobody should be allowed to have anything to do with advertising until he has read this book seven. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and marketing. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by. Scientific advertising audio book with additional commentary by kevin halbert. Hopkins, is well known as the father of modern advertising techniques, and this book has been widely used by students of advertising and the author of scientific advertising, claude c. Scientific advertising, published by crown publishing, new york. Hopkins 18661932 was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. He believed advertising existed only to sell something and should be measured and justified by the results it produced. Every time i see a bad advertisement, i say to myself, the man who wrote this copy has never read claude hopkins. Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times. Scientific advertising is a book written by claude c hopkins in 1923 and is cited by many advertising and marketing personalities such as david ogilvy, gary halbert, and jay abraham as a mustread book.